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Consumer trend analysis on the worldwide shift to EV
NRI 2021.10.07 원문보기
Intention to buy EV grew significantly in the U.S. and Germany from 2017 to 2021. In 2021, more than 40 percent of the respondents answered, “want to buy”, while no change was observed in Japan, standing at 27 percent, which is lower than in other countries. In China, EV are in high demand continuing from 2017, as more then 80 percent of the respondents answered, “want to buy”. As to the reasons for intention to buy EV or not, there was no marked change on the overall trend; however, in the U.S. and Germany, it is assumed that growing demand for environmental performances, helped by other factors such as price reduction of vehicle increased the intention to buy. As to the expected range of EVs, it is assumed that relatively short range for the convenience to get around is expected in Japan, whereas mid-to-long distance travel range is expected in the U.S. and Germany. Overall trend by age group shows the younger generation has higher intention to use EV, and tend to be more positive about the use of EV-sharing services. The shift to EV is expected to advance in the future as generations change. Also, with respect to the EV models by emerging, unconventional non-automotive players, such as Apple Car, younger generation shows more positive attitude. While about 40 percent of the respondents aged 40 and above in Japan, the U.S. and Germany answered “Do not want to try”, more than 80 percent of the respondents in their 20s and 30s in the U.S. and Germany replied “Want to test-drive it” or “Want to buy it”. A huge generation gap in attitude towards the shift to EV is clearly addressed.
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