This brief explores the growing importance of tourism in Asia and the Pacific and considers how digitalization can help transform the sector and support its long-term inclusive growth and sustainability.
Looking at how the tourism industry can “build forward better,” it assesses the importance of regional cooperation, multisector approaches, and monitoring frameworks. It considers the need to bridge digital readiness divides among countries, gather more granular sector data, and use policies to increase investment in tourism to reduce future shocks and ensure its sustainable future.