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Improving Enterprise Surveys Through Mixed-Mode Digital Data Collection
This brief draws on a survey of officials in statistical agencies in Asia and the Pacific about their experiences of using mixed-mode data collection. It explores the benefits of this approach and how challenges can be addressed.
Mixed-mode data collection uses computer-based methods and blends internet, telephone, and personal interviewing to balance cost, reach, and response rate. Barriers to its wider adoption include limitations in digital infrastructure, staff capacity, and financial resources. It is important to strengthen skills in blending data collection methods.
Mixed-mode data collection uses computer-based methods and blends internet, telephone, and personal interviewing to balance cost, reach, and response rate. Barriers to its wider adoption include limitations in digital infrastructure, staff capacity, and financial resources. It is important to strengthen skills in blending data collection methods.
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