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KDI 경제교육·정보센터

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한국관련자료
Price Parity Clauses and Platform Data Acquisition
CEPR
2025.08.07
Many platforms have used a Price Parity Clause (PPC) to prevent sellers charging lower prices on other sales channels. Such PPCs are often considered anti-competitive and have been banned in some jurisdictions. We provide a novel rationale---centered on how PPCs affect platforms‘ incentives to acquire data---for why a complete ban on PPCs may harm sellers.