The majority of Latin Americans are favorable to expanding trade with other countries, mainly based on perceived employment gains, and pro-trade messages further increase support for trade by 3.5 percentage points when the wording implies employment gains in exporter firms. Anti-trade messages reduce support for trade by 6.5-8.5 percentage points when indicating employment losses in import-competing firms and government compensation to affected workers. Trade framing effects are similar across the 18 countries studied and operate through changing beliefs about the employment consequences of trade rather than consumption consequences.