최신자료
A Dollar for Your Data: Connectivity in the Wake of Apple‘s Tracking Transparency Policy
We examine how a platform’s governance shock reshapes the strategic value of app connectivity. We distinguish between connectivity’s functional value and commercial value. We theorize that governance interventions restricting access to directly monetizable user-level data reduce the commercial returns to connectivity while leaving functional incentives unchanged. Leveraging Apple’s App Tracking Transparency (ATT) policy―a shock that curtailed cross-app tracking―we analyze nearly 1,000 Health & Fitness apps on iOS and Android from 2018 to 2021. We find that applications with greater pre-ATT exposure to connected data along the 3Vs (Volume, Variety, Velocity) significantly reduce connectivity after the shock relative to Android counterparts, especially tracking-intensive and single-homing applications. Connectivity’s performance benefits weaken after ATT. Our findings clarify how platform governance reshapes complementors’ incentives.
많이 본 자료
![[2025.07] 대출규제](/userdata/main/incContent/sideLink/23/aaaqQGcnBTcOc8zW9uLNz20251015165742zqfnw.png)
![[사람이 되고 싶어요2] 환율의 변화](/userdata/main/incContent/sideLink/22/aaaqQGcnBTcOc8zW9uLNz20251015165408vtzoa.jpg)
